This is the Quality Score that Google issues your
keywords, and it's visible in the AdWords interface. A keyword's Quality
Score is scoredon a scale of 1 – 10 with 1 being poor and 10 being
great. Your keyword- level score is calculated by the performance of
search queries that exactly match your keyword.
Benefits of Improving Google Quality Score
By analyzing thousands of PPC accounts, we know that Quality
Score has a direct correlation on your PPC success. By optimizing your
Quality Scores, you’ll be setting yourself up for higher return on investment
(ROI). That’s because higher Quality Scores correlate with lower cost per
conversion! Cost per conversion is different from cost per click. It’s not how
much you pay for each click, but how much you pay when someone takes the action
you want them to take, whether that’s signing up for a free trial or making a
product purchase. Since not every click results in a conversion, cost per
conversion is generally higher than cost per click.
Luckily, strong Quality Scores lower both your cost per
click and your cost per conversion.
Generally speaking, the higher your Quality Score, the lower
your cost per conversion. Remember, a high Quality Score is Google's way of
saying that your PPC ad meets your potential customers’ needs. The better you
are at meeting the prospect’s ne
eds, the
less Google will charge you for the ad click.
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