why do Social Media Optimization?

Why Do You Need SEO and SMO?

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Having a website to promote your business is not sufficient. What really matters is to drive traffic to your website so as to ensure visibility. SEO and SMO are important tools in ensuring traffic to your website.

SEO and SMO have become bywords these days. I was wondering what exactly is SEO and SMO, so I decided to find out. Here is what I was able to learn.

Birth of a Company

If an idea germinates in your mind, to capitalize on it you would like to convert it into a product or a service which others can use. For this, you need to start a company, build up infrastructure and start manufacturing the product or providing the service. How will people know about your product or service? You have got to let the world know about it by advertising.

Need for a Website

In these days of the internet marketing, the fastest way to reach out to people across the world or to a niche market is to get a great looking website made to showcase your product or service. Having a website alone is not sufficient; you have got to make people visit your website and generate footfalls or traffic.

Marketing your Website

How do people come to know about your website? The word of mouth and traditional newspaper or handbill advertising will not work, as they have limited reach. The purpose of making a website was to reach out to the world. For that Search Engines and Social Media platforms come to your rescue. When people type certain key words in a search engine, a link to your website or page on the social media platforms must show up in the results. But there could be thousands of results for those keywords, so how does that help? You have got to ensure that the link to your website or your page on the social media platform shows up at the top of the search results. Now that is a challenge. How do you achieve that? This is where SEO and SMO come in.

Use of SEO

Wikipedia defines SEO as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.” Towards this end, an SEO Services Company will try to make sure that the visibility of your website to your target online audience through the medium of search engines improves by use of optimization methods, enabling listing on the first or at the most on the second page of organic search results. The Seo Services Company constantly tries to create brand new, superior and distinctive content written to generate the interest of your audience and then position quality links from related websites to point to that specific content.

Use of SMO

SMO is defined by Wikipedia as “the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.” This makes it easier for people to build a community around your brand and share amongst their friends, thus helping search engines in indexing your social media page and related social activity and posts/blogs more easily.
The best SMO Agency in India will always keep the social media profile constantly updated to generate interest and traffic.

What is SMO?

SMO = Social Media Optimization / Search Marketing Optimization

SMO. Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.

What is link farm?

a set of web pages created with the sole aim of linking to a target page, in an attempt to improve that page's search engine ranking.

"when soliciting inbound links to your site, avoid link farms and other sites that have obvious artificial links"

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On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group.^[1] In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of search engine (sometimes called spamdexing or spamexing). Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing.

Search engines require ways to confirm page relevancy. A known method is to examine for one-way links coming directly from relevant websites. The process of building links should not be confused with being listed on link farms, as the latter requires reciprocal return links, which often renders the overall back link advantage useless. This is due to oscillation, causing confusion over which is the vendor site and which is the promoting site.

What is link Baiting?

Linkbaiting is the practice of crafting content that is designed to get other content producers to link to it. The purpose is increasing the number of inbound links to your content and thus improving its performance in search engine results.

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Linkbaiting is the practice of crafting content that is designed to get other content producers to link to it. The purpose is increasing the number of inbound links to your content and thus improving its performance in search engine results.

The most important element of linkbaiting is creating compelling content, something that the reader finds value in. Examples of link bait, in this context, include breaking news, striking images, infographics, controversy, humor, educational material and applications. If your content has value for readers, they are likely to share the link.

Beyond the quality of the content itself, the most common linkbaiting tactics are creating titles that draw readers to the content and developing reciprocal relationships with other content producers, in which you share links to their content and they to yours.

bait/http://www.lunametrics.com/blog/2015/03/26/what-is-link-bait/

What is LSI keywords?

LSI Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. In a nutshell, they arekeywords that are semantically linked to your main keyword



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http://beginnersbook.com/2012/11/lsi-keywords-for-better-ranking/

What is Disvow Tool?Why do Disvow tool?

Google’s disavowl tool allows publishers to tell Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank web sites. Some sites want to do this because they’ve purchased links, a violation of Google’s policies, and may suffer a penalty if they can’t get the links removed. Other sites may want to remove links gained from participating in bad link networks or for other reasons. The disavow tool lunched  in October 2012,