What is merchant center?Advantage Of Google Merchant Center

Google Merchant Center is a tool which helps you to upload your product listings for use with Google Shopping, Google Product Ads, and Google Commerce Search.

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What is Google Merchant Center?

Google Merchant Center is a tool which helps you to upload your product listings for use with Google Shopping, Google Product Ads, and Google Commerce Search.

So, if someone searches for a product on Google Shopping: http://www.google.co.uk/shopping, items listed here, will have been uploaded to Google Merchant Center.

Please note that in order to advertise your products on Google Shopping, you will need to book Product Listing Ads with Google. This a paid for service powered by Google Ad words where you will pay per click when advertising your products on Google Shopping.

How to set up your Create account with Google Merchant Center?

With Create, you will be able to upload a feed of your products to Google Merchant Center to start listing them.

You will first need to make sure your products comply with Google Merchant Center's specifications. You can find out what you need to do, on this guide about product specification here.

Then, you will be able to upload your feed to your Google Merchant account by following the steps on our guide here.

Once you have successfully uploaded your products, you will then need to set up your Product Listing Ads. You can see how to do this on Google's instructional video here.

Once all this is set up, you are ready to start advertising your Create products Google Shopping Results.

Take Advantage Of Google Merchant Center

If your business showcases products online, then you should be familiar with Google Merchant Center. If you aren’t, then you should keep on reading, As Google Merchant Center can help increase the reach and impact of your Internet marketing efforts.

So what is Google Merchant Center? It’s an online business tool that lets you provide Google with a feed of all the products you promote and/or sell online (this usually means items you sell through a shopping cart on your website). This allows specific products and product information to show up within Google Product Search, on Google SERPs with images and other Google properties.

Now, just setting up an account and a feed does not mean that your products will always appear for related searches, or even for some very focused searches. Google doesn’t always choose to show information from Merchant Accounts in results, and when they do, the results are sometimes very competitive with so many vendors feeding product info to Google. But as the image below illustrates, when Google does choose to show Merchant Center products in its results, those products really stick out from the regular text results.